Last update: May 31, 2018

This privacy policy outlines the way XtendBeard (https://www.xtendbeard.com/) collects and uses the personal information of its users. It applies to all products, services and information offered on this website.

 1 - PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you:

  • First name, last name
  • E-mail address
  • Billing address and delivery address: street, house number, city, ZIP code, province/state, country
  • Phone number.  

We refer to this information as “Order Information.” This information is collected upon creating a user account.

Creating an account is optional and is not obligatory for placing an order. Orders can be placed by guest users, whereas providing a delivery address and an e-mail address is necessary for delivery.

Additional information such as an alternative delivery address (f.e. when ordering a gift) might be collected.

All passwords are encrypted.

Your IP address is visible to the website administrator. The administrator can also identify users by their e-mail addresses or other personal data.

When placing an order, an automatic order number is assigned to it. This information can later be used by the user to obtain additional information on the status of the order and additional delivery information, whenever available.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Cookies

Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

2 - HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Compile statistics for our own internal use, such as statistics based on the country and products that you have ordered

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site and our ads (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

When you sign up for our newsletter, you give us your consent to use your e-mail address for us to send you promotional e-mail messages. We will not give information on your e-mail address or provide said e-mail address to a third party for any reason.

Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

How our website uses cookies

A cookie is a small file which asks for permission to be placed on your computer’s hard drive. By using this site you agree to the small cookie file to be added as the cookie helps us analyze web traffic. Cookies allow web applications to respond to you as an individual. For example, the web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

www.xtendbeard.com uses traffic log cookies to identify which pages are being used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs. www.xtendbeard.com only uses this information for statistical analysis, marketing, and remarketing purposes.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website – the best way to prevent sites using cookies like XtendBeard is to simply not access them.

3 - CONSENT

When you purchase a product, you can either create an account or buy it as a guest. Upon purchase, you give us your consent to collect the personal data that you’re providing us with, either as a guest or as an account holder, for the purposes of fulfilling your order.

When you sign up for our newsletter, you give us your consent to use your e-mail address for us to send you promotional e-mail messages. We will not give information on your e-mail address or provide said e-mail address to a third party for any reason.

If you wish to unsubscribe from our newsletter, you can do so by following the “Unsubscribe” link at the end of any of the e-mails that we have sent you.

If you wish to withdraw your consent regarding collecting and using any of the information you provide us with, you can do so by contacting us.

4 - SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Third-party services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies with respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

5 - SHOPIFY, PAYMENTS AND PAYMENT INFORMATION

We do not collect or store payment, credit card information or bank details.

All transactions are handled by our service providers, PayPal and Shopify. For more information on how they handle the data that you provide them, please refer to their own Privacy Policies, as well as to the general information provided below.

Our store is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.

Payments

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more information on how Shopify handles your data, please refer to their Privacy Policy (https://www.shopify.com/legal/privacy) and Terms of Service (https://www.shopify.com/legal/terms).

Payments Security

If you provide any credit card information to our service providers (PayPal, Shopify) while ordering any products at our website, the information is encrypted using secure socket layer technology (SSL) and stored with an AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

6 - BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Third-party vendors, like Google and Facebook, show your ads on sites across the Internet and use cookies to personalize ads based on your past visits to websites like this one. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here:

   FACEBOOK - https://www.facebook.com/settings/?tab=ads

   GOOGLE - https://www.google.com/settings/ads/anonymous

   BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

7 - DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

8 - YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

9 - DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

10 - AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

11 - CHANGES TO THE PRIVACY POLICY

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The most up to date version of it will always be located on our website, under Privacy Policy.

Any changes, modifications or corrections are effective immediately upon publication of the latest version of the Privacy Policy on our website.

Information on when the Privacy Policy has been last modified will be provided here.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

12 - CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@xtendbeard.com